There are at least 1000 Social Media Analysis/Social Listening platforms to choose from. What makes our offering different? In one word, it’s quality.
Getting accurate and meaningful data from Social Media data is more than just text analysis. Irrelevant responses must be screened out. In some fields, this might be more than half of the potential data. Here’s some examples:- Apple (the computer) vs. apple (the fruit), Dove (soap) vs. Dove (chocolate) vs. dove (the bird), Delta (airline) vs. Delta (card payment) vs. any river delta.
Removing the irrelevant data requires research and complex algorithms. Texts can then programmed to code sentiment and emotion with manual auditing to ensure the highest possible quality. It matters!